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3 Reasons Why You Should RENT, Not Hire, Your Marketing Department

After more than 25 years managing companies large and small, four things have become perfectly clear to me
in the area of sales and marketing in today’s economy.

First, hiring (or developing) great sales people who will stay at your or any other company for a long time is nearly impossible with your rationale, sustainable compensation plans.

Second, doing well without high-performing sales stars requires the type of great marketing that makes your phones ring and your your inboxes (and your chat boxes) ding consistently and affordably.

Third, thanks to the enormous amounts of information available to them online, buyers are now firmly planted in the driver’s seat of the sales buying cycle.

Fourth, a properly balanced sales and marketing strategy now requires a steady flow of inbound leads landing in the laps of non-commissioned “waiters” and “waitresses” who answer any remaining questions and close the deal.

So if marketing is so much more important than ever, why would the title of this article recommend RENTING instead of HIRING the whole department?

3 Reasons Why You Should RENT, Not Hire, Your Marketing Department

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After more than 25 years managing companies large and small,
four things have become perfectly clear to me
in the area of sales and marketing in today’s economy.

First, hiring (or developing) great sales people who will stay at your or any other company for a long time is nearly impossible with your rationale, sustainable compensation plans.

Second, doing well without high-performing sales stars requires the type of great marketing that makes your phones ring and your your inboxes (and your chat boxes) ding consistently and affordably.

Third, thanks to the enormous amounts of information available to them online, buyers are now firmly planted in the driver’s seat of the sales buying cycle.

Fourth, a properly balanced sales and marketing strategy now requires a steady flow of inbound leads landing in the laps of non-commissioned “waiters” and “waitresses” who answer any remaining questions and close the deal.

So if marketing is so much more important than ever, why would the title of this article recommend RENTING instead of HIRING the whole department?

Before we get to the list - Do you wish you knew how to get your business exposed to potential customers through low cost per click, content-based digital advertising like this? I can help.

Here are 3 reasons why:

1 - The tools of the trade evolve too quickly for your staff to keep up.

If you are hiring people because of the mastery, or even simple familiarity, with a platform, like Google AdWords, you are bringing on fixed costs that are spoiling as you read this. Other than the very rare self-motivating professional, working for just one company will not expose this staffer to enough change to keep up with the latest options and techniques available.

An expert who is working on several different campaigns will stay much sharper longer, and when they can’t keep up, it is much easier to swap agencies than employees.

 

2 - The best talent doesn’t want to sit in your cubicles and be in your meetings.

Marketing is a combination of art and discipline. It’s a profession which is very hard to fit into your “office hours” way of life and offers a vast array of freelancing or flexible hours options both within agencies and as an independent.

Additionally, the challenges of promoting just your widgets are not going to stimulate these talented individuals over the long haul. If you think you have an exception to this statement on your staff, you may want to compare their work to the creatives available in your market for quality of work and value.

 

3- It’s way easier to buy it, than hire, train and manage it.

If #2 and #3 are true above and you still need Marketing, then what do you do?

You buy time from agencies or individuals and strategically work them into your team’s agenda and goals. Not only can you stay nimble and lean, but you are off the hook for expensive benefits, HR nightmares and most of the drama that comes with managing people in general, let alone creative types. Freelancers who are just starting provide the biggest bang for your buck as they generally don’t have the nerve to charge top dollar just yet.

 

Why Not Go One Step Further & Rent the Manager Too?

That’s where I come in. As a fractional CMO, experienced in buying, selling and providing services as a billable consultant marketing across many industries and a wide variety of digital and traditional platforms,, I can help you get the most for your budget by sorting through not only the people and companies required to pull this off but also the platforms that work best for you today.

We can start with a free 38 minute consultation which will give you a head start towards making sense out of your Marketing department and creating leads for your modern re-imagined sales staff.

 

Chris Cahill is a JD/MBA with over 20 years of management experience in sales, marketing and distribution who helps business owners and leaders see the forest from the trees.

Contact Chris by clicking here.